Poseidon's Neptune

As an entrepreneur, you know that starting and running your own business is no easy task. But what if you could run that business without having to lease physical space, hire employees, or manage inventory? Sounds too good to be true? It's not! With e-commerce, you can start and grow your business without any of the traditional overhead costs.

In this post, we'll walk you through the journey of a client who we helped build such a business from square zero, by meeting him where he was, and helping him every step of the way to get his business up and running.

When we met the founder of Poseidon's Neptune, he had created powerful high quality skincare products, but had only just begun to think about what his brand would be. We brainstormed with him and helped narrow down potential marketing strategies so that every cent spent was efficiently used in order for this new company can flourish! 

We worked closely together from there on out - designing an attractive storefront website which highlighted all four products available at launch; integrating them with his social media pages, so they were positioned where people who want something like those items would see them; and helping him to come up with a content strategy that highlighted relevant topics such as skin health, problems the products provided solutions for so that he could generate passive traffic. 

We also optimized the SEO for his product pages, and helped him evolve his product descriptions to drive traffic from google with long form SEO that helped him to dominate specific search terms.  

As his company grew, so did the investments into branding. He reinvested  profits from operations into scaling inventory and scheduling a professional photoshoot through an agency that works with brands like MAC & Clinique among others; we then formatted photographs & videos into an A1-quality digital storefront using a newly released Shopify 2.0 Theme.

We combined this with excellent copy, a well written blog concept that highlighted his customer results, and an original layout that not just gave his customers somewhere to buy his products, but also let them process the information they needed to develop familiarity with his brand as they shopped, and reviewed his products. We then added custom "Omnisend Landing Pages" which we are also expert partners for to collect zero party data, and complement the professional appearance of his website at the same time.