How to Revamp Your Website for Maximum Sales Impact!
Poor User Experience - Make sure your entire funnel is easy to navigate, and the customer journey is clear and straightforward , every page should have a specific intention to drive a specific result.
Homepages introduce customers to your brand, and captivate their attention with Hero Images, Videography, Overviews, Reviews, Testimonials, and infographics that reinforce your expertise!
Product Pages reinforce the sale for an interested customer, and provide the information required to address their concerns, and give them that final nudge needed to click the buy button!
Understanding what constitutes good design, and integrating that with powerful apps that give users the experience they've gotten used too on Amazon, Facebook, Google, and other platforms not only makes you a more valuable merchant for your customer, but also a more valuable partner for those platforms.
If your website doesn't meet the modern standards for User Experience, it's like forcing someone to go back to using Myspace after they've gotten used to Facebook, or to Ask Yahoo after they've gotten used to google.
Their instincts have been trained to consider the User Interface archaic and confusing, and the layout is no longer intuitive, and easy to use, now that they know there is something better out there usually, resulting in someone bouncing off your page.
Not Mobile-Friendly - Everyone talks about it, but the reality is that more than 80% of your customer journeys will occur on a phone rather than a computer for most transactions. People want to be able to easily, and conveniently shop while on the go. They may even be pulling up your product page, while in the store at big box retailers to compare how you compete in terms of price, value, and ingredients. Optimize your site for mobile devices to make sure customers can access it anytime, anywhere, and you don't lose a sale because your stuck in 1999.
Unclear Call-to-Action - Ensure that every step of your funnel has a clear call-to-action that guides your customers through their purchase journey, regardless of if it is an Advertisement that your running, a social media post that you've posted on Instagram, or an email newsletter that has been forwarded to them by a subscriber. They should never have to wonder what the next step that you want them to take is.
Every piece of content should be crafted to clarify the specific problem your solving for the customer, why your recommended solution is the best choice compared to the alternatives, and what next step they need to take in order to purchase your website or service.
Outdated or Unappealing Design - More people are using website than ever, that means that generic templates with overused stock photos, cheap filers, and clashing colors that haven't been customized or updated to match your brand identity, are quickly forgotten amidst a sea of look- a-likes. In 2023, It is essential, to have a consistent visual identity system that includes modern eye-catching visuals, and well crafted content that YOUR USERS / CUSTOMERS find Valuable!
You also need to optimize your website to address customer concerns as they progress through your journey, so that your business can convert the sale without anyone having to talk to you. Your website is your most valuable employee, it's a digital salesmen that's available 24/7, and can reduce escalations and phone calls by being good at what he does, it also helps if he's groomed, and has good hygiene so that people want to actually talk to him, rather than feeling like their forced too.
Lack of Product Information - If people don't know what your selling, and why they need to buy it. You will never be able to convert a sale digitally, matter of fact this is the most common problem that I see with owner designed websites. People fill up text and space with information about themselves, and never explain their product or the problem that it solves. It's like being at a party with people who only want to talk about themselves, you quickly start looking for the exit, and thinking about what else you could be doing right now. It's critical that you not only speak about your product, and explain it's differentiators, but provide your clients with context as to why they should buy your products! This will only get even better, as you sell products and get a better understanding of the use cases that are important to your clients.
Insufficient Payment Options : It's not 1999, where people just want to plug in their credit cards into a website they've never heard of and call it a day. The bare minimum is for People to be able to click the "Google Pay" or "Apple Pay" button at checkout, so they can checkout faster, and in a more secure fashion that doesn't require them to give you their credit card number. From a security standpoint, people just don't feel comfortable giving out their cards to small businesses in the modern era, this is also one of the reasons that I recommend people operate on the Shopify platform, because it gives the customer additional reassurance.
They also want more options, if they don't use Apple Pay or Google Pay, they usually, want to use PayPal or a Buy Now Pay Later solution such as Klarna, Affirm (which powers shop pay), Sezzle, Four, or a variety of other platforms that we are adept at integrating with your checkout.